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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 permission email marketing


Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

permission email marketing  Alliance with yesmail.com for Permission Email Event Summary Critical Path, Inc. (Nasdaq:CPTH), the dominant global provider of advanced Internet messaging and collaboration solutions, today announced a strategic relationship with yesmail.com (Nasdaq:YESM), the leading outsourcer of permission email technologies and services for permission-based email marketing. Market Impact Permission email service is equivalent to an opt-in-email service. In other words, when a user registers at an e-commerce site,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » permission email marketing

Maintenance Software--Plan Ahead to Maximize CMMS Vendor Web Site Visits


For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission from Plant Engineering and Maintenance magazine.

permission email marketing  http://www.wmc.on.ca . Reprinted with permission from Plant Engineering and Maintenance magazine. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

permission email marketing  track and analyze multichannel permission-based marketing campaigns. Some of the components needed include: a survey or form tool, a landing page or microsite tool, an email tool, a direct mail tool, a relational database, a segmentation tool, an analysis tool and much more. All those components should be tied together when you develop a campaign so that your analysis of the campaign provides a macro- and a microperspective. This allows you to see the results of the campaign as a whole. The level of Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

permission email marketing  the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that they are almost impossible to use as spamming tools. Responsys Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

permission email marketing  adopter and serve up permission-based marketing offers via mobile messages for the hottest new smartphone just before the customer's contract expires.   Silverpop and IBM in the Smarter Commerce Sphere Silverpop’s software will be leveraged by IBM's 140 “Ready for Smarter Commerce” marketing partners, and integrated within a new IBM cloud marketing suite—details for the latter are due in May 2014. Silverpop competes to varying degrees against Eloqua and Responsys (recently acquired by Oracle ), Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

permission email marketing  Engagement Systems,crm,crm system,customer relationship management system,manage customers,track customer behavior,track buyer behavior,return on investment,return on marketing investment,ROI,ROMI,automated marketing,sales and marketing,sales and marketing collaboration,sales leads Read More

A Guide to Transactional Email


It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.

permission email marketing  Guide to Transactional Email It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails. Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

permission email marketing   Read More

Marketing without Analytics: Is It Really Analytics?


You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

permission email marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More

SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

permission email marketing  crm comparison,crm comparisons,crm implementation,crm implementation cost,crm implementation failure,crm implementation methodology,crm implementation strategy,crm implementations,crm product,crm products,crm provider,crm providers,crm service,crm services,crm software comparison Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

permission email marketing   Read More