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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing asset management


Document Management and Digital Asset Management Is There a Difference and What Might It Be?
As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite

marketing asset management  brand resource management (BRM), marketing content management (MCM), and asset management (AM). DAM focuses on organizations specifically with digital assets, such as the entertainment or advertising industry, and is used in situations where asset reproduction is important. Often organizations combine a DAM solution with a CM solution to maintain their web site. Consequently, DAM and CM vendors acquire one or the other to combine their solutions into an integrated solution. Different Views on DM and DAM

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » marketing asset management

Lean Maintenance: Best Practices to Turn Asset Management into a Profit Center


It’s common knowledge that asset downtime disrupts production and drives up both process and per-unit operating costs. However, executives often lose sight of this because they focus on output, not on the assets used to create it. The irony is that companies can use asset performance management not only to make more widgets, but to make each widget more profitably.

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Master Data Management: Extracting Value from Your Most Important Intangible Asset


In a 2006 SAP survey, 93 percent of respondents experienced data management issues during their most recent projects. The problem: many organizations believe that they are using master data, when in fact what they are relying on is data that is dispersed throughout the enterprise. Discover the importance of master data and how the ideal master data management (MDM) solution can help your business get it under control.

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Asset Performance Management: The Secret to Uncovering Hidden Profits and Ending Operating Surprises


Top performers optimize their assets. It’s true in any field—sports, the arts, and business. Yet in business, optimizing performance of capital assets often plays distant runner-up to the more glamorous pursuit of top-line growth. That’s not surprising, given the importance of increasing sales revenue. But it can cost you—and lead to operating surprises that are even more punishing.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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KronosWorks 2011: Beyond Time Clocks for Modern Workforce Management


Kronos, the company that introduced the first micro-processor time clock in the 1970s, knows how tricky workforce management (WFM) can be. In this article, TEC principal analyst P.J. Jakovljevic looks at WFM challenges facing organizations, particularly those with large, complex workforces, and how Kronos’ innovative solutions help companies control labor costs, minimize compliance risk, and improve workforce productivity.

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Looking Beyond Mobile Device Management to Mobile Application and Enterprise Mobility Management


The increasing possibilities that come from deploying mobile solutions in the workplace are now counterbalanced by an exponentially complex ecosystem of options that can make navigating the corporate mobile landscape challenging and risky. This executive insight examines the needs for organizations to deploy a holistic enterprise mobility management solution that goes well beyond mobile device management.

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Case Study: More Efficient Hospital Management Systems with Content Management Tools


Hospital de la Santa Creu i Sant Pau I is the oldest hospital in Spain, with over 34,000 admissions each year and 150,000 emergencies. In 1999, the hospital began to implement an intranet to provide information to employees, with an update in 2003 to provide visibility of corporate information. Learn how the company is integrating a content management system with portal tools to integrate processes and improve efficiency.

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Tenrox Project Workforce Management for PPM for PSA Certification Report


Tenrox Project Workforce Management is TEC Certified for online evaluation of project portfolio management for professional services automation (PPM for PSA) solutions in the Project Portfolio Management (PPM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Macola ERP Supply Chain Management (SCM): Supply Chain Management (SCM) Competitor Analysis Report


Criteria in this knowledge base pertain to managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management, warehouse management, international trade logistics, transportation execution, and many other issues for a complete solution, this knowledge base will support your evaluation of an SCM suite.

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