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Documents related to » marketing asset management


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING ASSET MANAGEMENT: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

MARKETING ASSET MANAGEMENT: Netsize Mobile Marketing Survey 2009 Netsize Mobile Marketing Survey 2009 Source: Netsize Document Type: White Paper Description: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile
11/4/2009 10:40:00 AM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING ASSET MANAGEMENT: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Fixed Asset Inventory Best Practices
Fixed Asset Inventory Best Practices. Read Articles and Other Software to Delineate Your Evaluation of Fixed Asset Inventory. Asset management cannot be successfully implemented by your accounting department alone (or any other single department). That’s why you should be on top of today’s asset management climate and the tools available to improve controls. Learn about approaches that are getting results, and find out what doesn’t work (and why). Finally, get the lowdown on best practices which have proved both effective and durable.

MARKETING ASSET MANAGEMENT: Fixed Asset Inventory Best Practices Fixed Asset Inventory Best Practices Source: Asset Systems Document Type: White Paper Description: Asset management cannot be successfully implemented by your accounting department alone (or any other single department). That’s why you should be on top of today’s asset management climate and the tools available to improve controls. Learn about approaches that are getting results, and find out what doesn’t work (and why). Finally, get the lowdown on best practices
10/12/2007 3:32:00 PM

American Eurocopter: Meeting Government Regulations for Asset Management


MARKETING ASSET MANAGEMENT: American Eurocopter: Meeting Government Regulations for Asset Management American Eurocopter: Meeting Government Regulations for Asset Management Source: SAP Document Type: Case Study Description: American Eurocopter: Meeting Government Regulations for Asset Management style= border-width:0px; />   comments powered by Disqus Related Topics:   Enterprise Asset Management Related Industries:   Aerospace Equipment Related Keywords:   American Eurocopter,   SAP,   aerospace,   defense,   SAP
7/26/2013 4:37:00 PM

Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014.

MARKETING ASSET MANAGEMENT: Manager, SQL Server Product Marketing Interview with Eron Kelly, General Manager, SQL Server Product Marketing Shockwave Flash plug-in is not installed or disabled. Jorge Garcia, TEC s senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what s
9/23/2013 11:56:00 AM

4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

MARKETING ASSET MANAGEMENT: 4 Ways Sales and Marketing Should Use Training to Drive Revenue 4 Ways Sales and Marketing Should Use Training to Drive Revenue Source: SumTotal Systems Document Type: White Paper Description: This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. 4 Ways Sales and Marketing Should Use Training to Drive Revenue style= border-width:0px; />   comments powered by Disqus Related Topics:   Human Capital Management (HCM),  
7/6/2011 7:23:00 PM

Transforming Asset-intensive Industries with Mobility
Asset-intensive industries have a major challenge in adapting to changing business paradigms, while keeping pace with new industry requirements and simultaneously ensuring sustainable operations. See how new technologies such as mobility can help these organizations develop a collaborative partnership with their customers to improve the efficiency of their services, benefiting the customer, the company, and the community at large.

MARKETING ASSET MANAGEMENT: Transforming Asset-intensive Industries with Mobility Transforming Asset-intensive Industries with Mobility Source: Technology Evaluation Centers Document Type: TEC Report Description: Asset-intensive industries have a major challenge in adapting to changing business paradigms, while keeping pace with new industry requirements and simultaneously ensuring sustainable operations. See how new technologies such as mobility can help these organizations develop a collaborative partnership with their customers
10/17/2012 3:01:00 PM

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

MARKETING ASSET MANAGEMENT: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

Making Asset Investment Planning Work: Unlock the True Potential of Your Current Spend
Utility and energy sector executives face a litany of critical industry demands. Mandatory reliability standards and environmental compliance, along with expanding capacity requirements, must be factored into increasingly complex operating plans. Struggling to maximize your aging infrastructure and ensure every investment yields maximum return? Learn how you can get more done with asset investment planning.

MARKETING ASSET MANAGEMENT: Making Asset Investment Planning Work: Unlock the True Potential of Your Current Spend Making Asset Investment Planning Work: Unlock the True Potential of Your Current Spend Source: Axia Software Document Type: White Paper Description: Utility and energy sector executives face a litany of critical industry demands. Mandatory reliability standards and environmental compliance, along with expanding capacity requirements, must be factored into increasingly complex operating plans. Struggling to maximize your
11/4/2009 2:56:00 PM

The Truth Behind Verticalization of Enterprise Asset Management
There has been a recent focus of vendors in some software spaces on industry-specific functionality, or verticalization. How important is verticalization when selecting an enterprise asset management / computerized maintenance management system (EAM/CMMS)? Are there any significant differences in the approaches taken by EAM/CMMS vendors regarding industry-specific solutions? This white paper provides an overview of what to look for in EAM/CMMS vendors and software solutions, including an understanding of the inevitable tradeoffs.

MARKETING ASSET MANAGEMENT: The Truth Behind Verticalization of Enterprise Asset Management The Truth Behind Verticalization of Enterprise Asset Management Source: Infor Document Type: White Paper Description: There has been a recent focus of vendors in some software spaces on industry-specific functionality, or verticalization. How important is verticalization when selecting an enterprise asset management / computerized maintenance management system (EAM/CMMS)? Are there any significant differences in the approaches taken by
8/6/2013 4:17:00 PM


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