Astute, Inc., founded in 1996, is a fast-growing, privately held corporation helping Global 1000 companies and other leaders in their industry attract and retain quality customers through effective eCustomer Relationship Management, or eCRM. Astute helps its customers manage one-to-one customer relationships across multiple communication channels including phone, Web, e-mail, and fax. Astute also provides other Internet and telephony solutions for a completely integrated eCRM solution. Astute''s customers include industry leaders such as McDonald''s Corporation, Michelin North America, Levi Straus & Co., The Kroger Co., Georgia Pacific, and L''Oreal USA Products, Inc. Astute has strategic relationships with technology leaders such as Avaya (recently spun off from Lucent Technologies) as well as Interactive Intelligence, further broadening its product lines. Astute is recognized as a leader in the eCRM industry and was awarded the Ernst & Young "Entrepreneur of the Year" award and Business First Newspaper''s "Fast 50" award which recognizes 50 of the fastest growing companies in Central Ohio.